Our Story

TOYOTA ALABANG INC., the fourth dealer to be appointed by Toyota Motor Philippines Corporation, was organized on March 15, 1989 by a group of businessmen & professionals headed by Cesar T. Lee. After identifying the appropriate site for its facilities, Toyota Alabang Inc., completed construction of its showroom, parts warehouse, office & service facilities in a 5,000 square meter lot within a record time of 90 days. With his business acumen, Toyota Alabang Inc. turned into a success almost immediately and expanded its facilities to a total land area of four hectares after the first four years of operation.